Dynamic Pricing

Dynamic Pricing — Rates That Adapt to Saudi Arabia's Unique Demand Patterns

Hajj season, Ramadan, National Day, local events, and competitor rates — Sutahi adjusts your prices automatically every 4 hours.

15–25%
RevPAR improvement in Hajj season for hotels using dynamic pricing
Saudi Demand Patterns Are Unique

Occupancy Can Swing from 5% to 98% in 2 Weeks

No other hotel market in the world faces this. Makkah and Madinah hotels see weekly occupancy swings unlike anywhere else. Sutahi is designed for these fluctuations from the ground up.

Hajj SeasonSAR 680–850
Peak demand — 92–98% occupancy
RamadanSAR 520–680
High demand — 78–88% occupancy
National HolidaysSAR 420–520
Moderate demand — 65–75% occupancy
Regular SeasonSAR 320–450
Normal demand — 45–65% occupancy
How It Works

Simple Setup, Automatic Intelligence

01

Set your floor rate

The minimum price the system will never go below — you stay in full control.

02

Set occupancy thresholds

E.g.: raise 15% at 70% occupancy, another 25% at 85% occupancy.

03

Define seasonal rules

Hajj, Ramadan, National Day, and local events — pre-configured for the Kingdom.

04

Auto-adjust every 4 hours

The system monitors demand and competitors and adjusts rates automatically — even while you sleep.

Smart Automations

Automatic Adjustment Rules

When
Occupancy > 80%
Action
Auto-raise rates 15–25%
When
30 days before Hajj
Action
Apply Hajj season rates
When
Occupancy < 40%
Action
Auto-discount 10–20% to stimulate demand
When
Competitor drops price
Action
Review and match market positioning
Revenue Impact

15–25% RevPAR Improvement in Hajj Season

Hotels using Sutahi's dynamic pricing during Hajj season average 15–25% better RevPAR compared to hotels with fixed rates. In a season that can generate two months of annual revenue, this is a material difference.

+15-25%RevPAR in Hajj season
4hPrice review cycle

ZATCA Note

Rate changes are automatically reflected in tax invoices with the correct amounts including municipality tax (5% or 2.5%) cascaded correctly: municipality first, then 15% VAT on (base + municipality).

Your Rates Deserve to Be Smart

Start a free trial and see how Sutahi adapts to Saudi market demand.